Types of Shoppers. Who are you?

Types of Shoppers. Who are you?

An educated shopkeeper
Ask any seller in a retail store, and they’ll say it’s the hardest type to sell. Educated shoppers are old researchers and have done an extensive investigation into what they want to buy. It doesn't matter whether it's a $ 5 bottle of bathroom cleaner, or a $ 5000 notebook computer. Researchers have spent hours online shifting through reviews, guides, comments, blogs, forums and other sources of information they can get their hands on.

This shopper knows what they want and can also track the best possible price on the desired product. An educated shopper is ready to request a lower price from their favorite retailers because they believe they have enough knowledge on every aspect of the product to exclude sellers (which is often true).

Negotilator
Whatever the price tag tells the Negotiator, he wants to pay less. Whether it's about getting the lowest price or the thrill of negotiations and winnings, this buyer doesn't miss the sellers. Negotiators often have a price list in each bid to win over employees and another for their bargaining skills.

Brand Loyalist
Brand loyalists can be seen camping outside the Apple Store the night before the release of the new iPhone. Not because they need a new phone, but because they need to maintain loyalty to their favorite brand.

Loyalists can tell anyone from their favorite manufacturer about their vast camera equipment and how they don't change brands, no matter how good the competitor's new product is (even if they don't accept any other brand!).

This is not just the brand, however; Some loyalists did not dub the brand, but pledged their loyalty to a particular store. They rely on their favorite retailer's decision and lock on any product line the store offers because they are completely engrossed in loyalty programs, online newsletters and everything else in the store.

Important buyer
The motivation shopper is the master at justifying the shopping they know they don't need to do. There is always a good reason to buy that pair of shoes (even if they already bought 3 pairs this month), or just another toy for your nephew ...

The impulse buyer makes the snap decision. She or he can go to the store to buy a pair of socks and come home with three bands of accessories to add to the overflow wardrobe. An impulse buyer is a seller's dream because they are less convinced and shop on the basis of instant gratification.

Motivation shoppers are more likely to use credit and credit cards - often infrequently. And because they buy so lightly with motivation, they usually don't care about the price tag and pay more for anything; Having this right in front of them and shopping nearby will increase the excitement of impulse buying.

The banyan hunter
Armed with coupons, deals, online codes and reward card credits, bargain hunters go straight to stores; Or the clearance section of e-commerce websites. They look at the top coupons and daily deals websites for maximum discounts and stay alert for the latest bulk purchases.

This type of shopper is an expert in getting the best deal and can build a reputation among friends and family when they are able to find items at very low prices.

Bargain hunters get the adrenaline rush when it comes to taking anything for less; This is something they had never thought of buying before. As long as the negotiations are done, everything is important.

Brother
This shopper is fun to buy, but doesn't know what they really want. They can be persuaded by fascinating images and obvious benefits.

This kind of wandering shoppers get a shopping experience; Whether it's online or in physical stores. Browser shopping is likely to be listed as a preferred hobby. Spend something on Sundays. They are not afraid to buy only for it because they feel justified in spending this hobby.

Practical shopper
The thrift shopkeeper has a list and does not deviate from it. They buy what they want and one thing isn't too much. A prudent practical shopper is not persuaded by clever advertising and subliminal messages. They have a very specific budget and they have certainty about what they are buying and where they are - and that is. This consumer is polar in every way unlike impulse buyers!
Knowing what kind of shopper you are really helps you stop and think about why you want to buy and if you are making the best buying decision.